Sweaty betty christmas adverts

&copy Sweaty Betty

The John Lewis Christmas advert has finally landed! Scroll down to watch #MozTheMonster and read up on just what it’s doing to your brain.

In the latter half of the year there’s often quite the divide.

On one side of the room you’ve got the ‘Buddy’s of this world – It’s November 1st, they’re buying festive lattes, the Christmas playlist is ready.

On the other side, the people surreptitiously swinging their handbags into every tree they see on a shop floor before December.

Turns out, there’s science behind these different levels of festive cheer.

A 2015 study done in Copenhagen set out to ‘detect and localise the Christmas spirit in the human brain’.

Colour us green and red interested.

The research found that those who routinely celebrate Christmas and have traditions around their celebrations have parts of the brain that are activated when they see festive images.

According to the British Medical Journal: “these cerebral areas have been associated with spirituality, somatic senses, and recognition of facial emotion among many other functions.”

So, if you have a history of feeling Christmassy, watching the 2017 adverts is going to get that spirit going.

Start now and keep going all the way to December 25th.

Sadly, the study does seem to suggest that if you really dislike traditions associated with Christmas or have never got that warm and fuzzy feeling, the TV clips may leave you cold.

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